Non-Personally Identifiable Information
The university uses information available in website server logs, such as network connection details, IP addresses, date and time, and content accessed to analyze trends, to create summary reporting for troubleshooting or design purposes, and to identify performance or problem areas.
The university does not normally link IP addresses to personally identifiable information, so that the identity of users remains anonymous to the university but not, for example, the time users log on, log off and how long they visit any one site. The university uses IP addresses to identify a user when necessary to enforce compliance with law or university policies, for purposes of system administration, and to ascertain demographics and visitor usability.
The university also uses Google Analytics and similar measurement tools to understand how visitors find university websites and content and how they interact with them. We use this information to improve the user experience on the website and to optimize our marketing efforts. While the university uses various first- and third-party tools to collect and report visit data, these data are collected to measure university website and advertising performance and to inform future content and functionality development.
Personally Identifiable Information
Generally, the university does not automatically collect the identity of individual users of or visitors to university websites. The university uses personally identifiable information, provided by you, such as name and contact information, to respond to requests for information about university services, opportunities, and events and to provide information about new university services, opportunities, and events.
If you are asked to provide personal information on a university website, you will be notified of
- the purpose for which the personal information is collected (for example, you may be asked to provide contact information so the university can respond to a request for more information)
- any specific consequences for refusing to provide the information
- your rights to inspect, amend, or correct personal records, if any
- whether responses to personal information requests are required or voluntary
- whether the personal information is generally available for public inspection
- whether the personal information is made available or transferred to or shared with any entity
Unless otherwise notified, information provided to the university may be shared among offices within the university and with the University System of Maryland and outside entities as necessary or appropriate in the conduct of legitimate university business and consistent with applicable law. Because the university is a State educational institution, such information may also be subject to disclosure under the Maryland Access to Public Records Act (Public Records Act). Individuals may inspect and/or correct their personal information as provided by the Public Records Act or applicable university policy.
Enrolled Student Information
Personally identifiable information about enrolled students is protected by the Family Educational Rights and Privacy Act (FERPA), administered by the U.S. Department of Education. Learn more about UMUC’s compliance with FERPA in Policy 210.14 "Disclosure of Student Records."
The university websites, Google Analytics, and selected third-party online advertising networks store small fragments of text, called "cookies," in the visitor's web browser with limited information such as how the visitor was directed to the website (for example, from an advertisement), which advertisement was displayed to the visitor, whether the visitor has submitted a form, or how recently the visitor last accessed university websites.
The university uses these cookies to measure the performance of university websites and advertising, to provide interest-based advertising messages, and to inform development of new content, functionality, or services. Please review your Internet browser's help file for instructions on rejecting or deleting cookies.
The university partners with third-parties to display advertising on other websites and to measure performance of that advertising on other sites.
- Third-party vendors, including Google, may show university advertising on sites across the Internet.
- The university uses Remarketing with Google Analytics to display online advertising.
- The university uses Remarketing with third-party social networks to display online advertising.
- The university and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve advertisements based on a visitor's past visits to university websites.
- The university and third-party vendors, including Google, use first-party cookies and third-party cookies together to report how the university’s ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to university websites.
- The university uses data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to report, optimize, and deliver interest-based advertisements.
European Union's General Data Protection Regulations (EU GDPR)
Individuals located in Europe should use the DPO contact information provided below to request information or take action based on the rights granted under EU GDPR. The university will assist you in learning more about what we do with your personal information and the purpose for which it is used as well as obtaining copies of the information we have about you. In addition, you can have incorrect information corrected or have information deleted if its storage is impermissible or is no longer needed.
The university will take reasonable and appropriate steps to protect the information you share with us from unauthorized access or disclosure. The university strives to implement security measures that protect the loss, misuse, and alteration of data collected. The university maintains a computer security policy.
Not all transmissions to and from university websites are secure; some website pages may not encrypt or decrypt data sent to or from the website. In addition, email messages sent to university email addresses are subject to interception. Please contact the university by telephone or postal mail if you do not wish to provide personal information electronically.
For convenience, visit our opt-out page to opt out of marketing communications and/or targeted advertising.
Senior Vice President, AccelerEd
Changes to This Policy