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Undergraduate Certificates

Certificate in E-Commerce in Small Business

Also available online

The e-commerce in small business certificate prepares entrepreneurs and managers of small businesses to utilize e-commerce for entrepreneurial ventures. It helps them consider the implementation issues associated with strategy, planning, organizational structure, supportive organizational culture, operations, hardware and software, control systems, customer service infrastructure, and administrative support systems. It enables entrepreneurs, small-business owners, non-IT managers, and others in small business to upgrade their skills with the theory and practical knowledge necessary for organizing an e-commerce effort within a small business.

Total Credits: 18

Note: Courses may be applied to only one certificate; some prerequisites may need to be fulfilled before beginning certificate courses.

Six required courses:

• BMGT 304 - Managing E-Commerce in Organizations (3)
• FINC 310 - Entrepreneurship and New Venture Planning (3)
• IFSM 300 - Information Systems in Organizations (3)
• MRKT 310 - Marketing Principles (3)
• MRKT 395 - Customer Relationship Management (3)
• MRKT 457 - E-Marketing (3)