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WebTycho Graduate School of Management and Technology
EMBA 610 Leadership for Global Operations (6)
(Formerly XMBA 602.) An exploration of leaders’ roles and responsibilities in the global marketplace, with an emphasis on personal leadership development. A systematic framework is employed to examine leader, follower, and situational factors that are important for modern organizations. Topics include leader personality traits, behaviors, styles, and values; cultural competence; motivation theories and practices; teams; goal-setting, decision, and contingency theories of leadership; leadership of change and innovation; and transformational leadership.
EMBA 620 Strategy in the Global Environment (6)
(Formerly XMBA 601.) Prerequisite: EMBA 610. A study of the dynamic forces driving globalization, how they are shaping competition, and the critical role of strategy in the success of enterprise operations and governance. Tools for assessing the global logic of industries, how they are evolving under globalization and ongoing technological innovation, and what this means for their competitive structure are provided. Topics include changes occurring in inter-national trade and financial systems, the effect of country and regional diversity on competition, and market capitalism.
EMBA 630 The Economics of Strategic Decision Making (6)
(Formerly XMBA 605.) Prerequisite: EMBA 620. An examination of the process of managerial decision making in a broadly strategic framework. Discussion covers the dynamics of individual and collaborative decision making, especially in the context of financial decisions. Focus is on decision making as it relates to corporate governance and major corporate restructuring such as mergers, acquisitions, and downsizing. The strategic effectiveness of managerial decision making is evaluated through organizational performance measures, based on the development of financial and nonfinancial metrics, scorecards, and dashboards.
EMBA 640 Strategic Global Marketing (6)
(Formerly XMBA 603.) Prerequisite: EMBA 630. A study of business development strategies from the perspective of customer needs and preferences. Focus is on the primacy of the customer in the marketing process. Marketing is considered holistically as an organization-wide process driving the marketing mix, marketing ethics, innovation, competitive analysis, marketing information systems, pricing, global initiatives, e-commerce, customer profitability analysis, and marketing return-on-investment.
EMBA 650 Managing Business Operations in a Global Environment (6)
(Formerly XMBA 604.) Prerequisite: EMBA 640. An examination of the key strategic processes that allow modern global organizations to function effectively. Focus is on how an organization is efficiently managed with the optimum utilization of resources (operations management and enterprise resource planning), how vendors and suppliers are integrated seamlessly into the production process (supply chain management), and how customer interactions are facilitated effectively (customer resource management). Discussion covers how these strategies and information technology developments are being utilized to operate the modern organization. Topics also include the importance of project management and managing change as key ingredients to an organization’s success.
EMBA 660 Risk and Opportunity in Global Business Development (6)
(Formerly XMBA 606.) Prerequisite: EMBA 650. The development of effective risk mitigation strategies for a sponsoring organization to enter new international markets. External audits are conducted to identify and assess the relative risks and opportunities of expanding operations into specific country markets. Emphasis is on how the political, regulatory, and economic policies of specific countries affect business operations. Topics include the business impact of international trading systems, regional trading relationships, and overseas country environments. A required international study trip, focused on trade agreements and overseas operations, is designed to increase knowledge of and comfort with the new international markets.
EMBA 670 Business Development Strategy and Capstone Project (6)
(Formerly XMBA 607.) Prerequisite EMBA 660. The development of an international business development plan for a sponsoring organization that integrates management techniques and methodologies gained in previous study. Focus is on strategic decision making in a globally competitive environment. Concepts, tools, and techniques from economics and the many other functional business disciplines are used. Although the framework and concepts applied are geared toward creating business success in a global environment, they are equally applicable to strategic leadership of nonprofit organizations and public agencies.