UMUC

Graduate School of Management and Technology

Course Descriptions - EBUS (E-Business)

EBUS 610 Introduction to E-Business (3)

(Formerly ECOM 610.) An overview of the managerial, strategic and technical aspects of e-commerce functions, processes and interactions. Topics include an introduction to the economics of information and information products; definitions of e-commerce retailing, e-tailing and portals; a brief history of e-commerce; e-commerce business models; the roles of e-supply chains, corporate portals and public business-to-business exchanges; e-support services, auctions and e-commerce security issues and processes; the impact of e-commerce on organizational strategy and industry structure; in-depth assessment of successful e-commerce strategies; social, ethical and other emerging issues related to e-commerce; and innovative e-commerce systems. Overviews of the technologies that enable e-commerce, including telecommunications technology, portals and search engines, Web site design and management, electronic payment systems, security, e-publishing and digital download features, mobile commerce and pervasive computing, are presented.

EBUS 620 E-Marketing (3)

(Formerly ECOM 620.) An exploration of e-marketing approaches, research methods and technologies, as well as 21st century advertising strategies used online and offline by organizations, corporations and innovators worldwide. Focus is on analysis and creative development of effective global marketing strategies using the Web—one of the most significant forces to affect marketing since the emergence of mass media. Topics include understanding demographic research strategies, comparing international Web site e-marketing features, attracting and managing Web site traffic, understanding effective online business marketing strategies and developing a final e-marketing plan that addresses the components of market research and online/offline advertising to “drive traffic” to a Web site.

EBUS 630 Social, Legal, Ethical and Regulatory Issues (3)

(Formerly ECOM 670.) A study of the protection of intellectual property on electronic networks through trademarks, copyrights and patents. Privacy and liability issues are examined in areas that include the handling of e-mail, the electronic dissemination of data and the regulatory requirements for safeguarding the confidentiality of information. Society’s responsibility to provide universal availability of Web-based technologies is considered, and an ethical framework for the development and implementation of e-commerce applications is developed.

EBUS 640 E-Technology (3)

(Formerly ECOM 640.) A study of the broad range of online technologies currently available and in development, designed to develop understanding of how information security, e-business and networking technologies interrelate. Topics include networking and internetworking basics; wireless technologies; e-business integration; Internet infrastructure providers; and e-business network, encryption, and Web site security. Focus is on integrating cutting-edge technology with tactical and strategic e-commerce skills. Discussion covers security, networking, communications, wireless advances and various development tools. Examples of how major advances in computer technology, networking capabilities and Web-enabled applications and wide area networks have placed data, security and privacy at risk are presented. Effective managerial approaches toward understanding and dealing with current and future challenges of technology are evaluated.

EBUS 650 E-Development and Management (3)

(Formerly ECOM 680.) An examination of application software for business-to-business and business-to-consumer e-commerce. Topics include several fundamental e-commerce application software tools, including programming languages (e.g., Java and Perl/cgi-bin), search engines and Web authoring tools (e.g., HTML, HTTP and XML). Transaction processing software tools, including intelligent agents, are also explored. Review covers business-to-business transaction exchange methods, including Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT).

EBUS 660 E-Business Economics (3)

(Formerly ECOM 660.) A study of the economics of online business. Focus is on evaluating the impact of the Web and related technologies on the creation and transformation of goods and services and on organizations, industries, and society in general. Analysis covers concepts drawn from economics, including information asymmetries, efficient markets, transaction costs, switching costs, network externalities, adverse selection and contracts. Topics include auctions, digital cash and e-payment systems, innovation and intellectual property rights, taxation and public good issues and valuation and financing of e-business investments.

EBUS 670 Capstone Course in E-Business (3)

Prerequisite: Completion of at least 27 credits of program coursework. A study of cross-cutting issues in e-business, such as trends in technology, intelligent and customer-focused design, and the nature of society and work in the networked environment. Emphasis is on the completion of two major projects. The first requires the use of scenario planning techniques to analyze and create distinct scenarios depicting alternative futures for an industry or technology. The second requires a thorough academic literature review of research on some aspect of e-business with the goal of producing a paper that could be presented at an academic or professional conference.