Marketing Communications

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Undergraduate Certificates

The certificate in marketing communications combines courses in communications and customer service with technological skills, preparing students for technology-related marketing areas such as testing, planning, training, and customer assistance. Emphasis is on applying principles of continuous improvement to communication between and the organization and on communicating technical information to non-technical audiences.

Note: Students without prior computing experience should first take CMST 103 Application Software or IFSM 201 Introduction to Computer-Based Systems. Students without prior business experience should first take BMGT 110 Introduction to Business and Management.

Certificate Requirements

Students must take the following courses:

IFSM 303 Human Factors in Information Systems (3)

MRKT 310 Marketing Principles and Organizations (3)

MRKT 354 Integrated Marketing Communications (3)

MRKT 395 Customer Relationship Management (3)

WRTG 393/393X Technical Writing (3)

Students without prior computing experience should first take CMST 103 Application Software or IFSM 201 Introduction to Computer Based Systems. Students without prior business experience should first take BMGT 110 Introduction to Business and Management.

Total credits for certificate in Customer Service Communications (18)