Marketing

Welcome from the Program Chair

Welcome to UMUC's outstanding undergraduate Marketing program. The program provides the highest quality, student centered education in Marketing in both online and on-site formats.

The Marketing major has been designed to provide opportunities for students to develop the skills required of today's marketing professionals. The curriculum provides a common body of knowledge of the key marketing processes and enables students to tailor their studies to focus on an area such as advertising, market research, sales, marketing management, e-marketing, or public relations. Many students with a concentration in marketing have gone on to work in a variety of high demand employment sectors such as brand management, promotions and advertising, sales, marketing research consulting, public relations as well as pursuing their own entrepreneurial ventures.

In teaching these courses, our faculty of scholars and practitioners bring years of both academic and practical experience to the classroom for the benefit of our students. Many of our faculty are industry experts and all of them are highly engaged in the classroom, providing a high level of feedback to the students.

Thank you for your interest and please accept my best wishes for success in the undergraduate Marketing program.

Sincerely,

Steven Henick
Program Chair, Marketing