Public Relations (PRPA) Specialization
The Public Relations specialization is designed to meet the needs of both the entry-level employee and the working professional who seek a more formal grounding in the profession. The program provides students with a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners, and the analytic and creative skills necessary to excel in the profession. The capstone experience provides the student with an opportunity to observe and participate in the production and assessment of a public relations campaign, providing the student with the opportunity to analyze the effects of various strategies and practices in the workplace.
The MSM program prepares graduates for a number of entry-, mid-, and high- level positions, as determined by a student's work experience.
Depending on a student's background and an employer's criteria, graduates of the Public Relations specialization may qualify for these positions:
- Director of Public Relations
- Corporate Communications Manager
- Director of Media Relations
- Account Manager
- Communications Writer
- Director of Public Affairs
- Promotion Director
- Internal Communications Manager
Students who wish to improve their graduate writing skills may take UCSP 605, Effective Graduate Writing (0).
Core Required Courses
UCSP 615* Orientation to Graduate Studies at UMUC (0), to be taken within the first 6 credits of study
- MGMT 630 Organizational Theory and Behavior (6)
- MGMT 640 Financial Decision Making for Managers (3)
- MGMT 650 Statistics for Managerial Decision Making (3)
MGMT 670 Strategic Management Capstone (3)
Clustered Course Option
- MGMT 630 (or MGMT 610) must be taken within the first 6 credits of the MS in Management program.
- Students must complete 24 credits, including other core requirements, before enrolling in MGMT 670.
- MGMT 640 and MGMT 650 should not be completed simultaneously.
Public Relations (PRPA) Specialization Required Courses
- MRKT 600 Marketing Management (3)
- PRPA 600 Public Relations Writing (3)
- PRPA 601 Public Relations Theory and Practice (3)
- PRPA 602 Public Relations Techniques (3)
- PRPA 610 Crisis Communication Management (3)
- PRPA 620 Global Public Relations (3)
- PRPA 650 Public Relations Campaigns (3)
- PRPA 600 must be taken as the first specialization course, it is a prerequisite for all subsequent PRPA courses
- PRPA 600 must be taken before PRPA 601
- PRPA 600, MRKT 600, and PRPA 601 must be taken before PRPA 602
- PRPA 600, MRKT 600 AND PRPA 602 must be taken before PRPA 610 and 620
- All program coursework (except MGMT 670) must be completed before PRPA 650
Note: Some course titles and numbers were revised beginning with the fall 2007 semester. If you began your program prior to fall 2007 and have chosen to follow the pre-fall 2007 curriculum, please refer to the pre-fall 2007 Study Plan to determine your degree requirements.
* The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.