Attain the marketing skills and business acumen vital to today's global business environment with an online marketing degree.

Fueled by increasing globalization and the developing role of the Internet in business, the field of marketing is constantly evolving. As global competition intensifies, organizations increasingly rely on skilled professionals to identify and develop profitable new products and markets.

With a Bachelor of Science in marketing from University of Maryland University College, you'll be equipped to pursue a broad spectrum of positions, such as marketing manager, marketing research analyst, sales manager, and more in private and public corporations, marketing agencies, or entrepreneurial endeavors.

This program is also available as a minor.

About the Marketing Bachelor's Degree

In your online marketing courses, you'll study the strategic marketing processes for consumer and organizational markets, including environmental scanning and positioning; marketing research and analysis; segmentation, targeting, and positioning; product development and differentiation; valuation and pricing; channel and value-chain management; integrated marketing communications; and relationship building. You'll also examine consumer behavior and consumer relationship management, global marketing, online marketing, and sales management.

What You'll Learn

Through your coursework, you will learn how to

  • Apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
  • Employ strategic marketing skills, including scenario planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
  • Conduct research, analyze data, create effective marketing plans, and support decisions that meet the needs and desires of global customers
  • Act with personal and professional integrity in the global marketplace of employers, peers, and customers
  • Cultivate and maintain positive interpersonal relationships based on engagement and positive interaction with teams, managers, and customers

Coursework Examples

In past projects, students have had the opportunity to

  • Prepare an integrated marketing communications plan
  • Submit a strategic marketing plan for an established business
  • Select a target market for a specific product, apply consumer data to identify market segments, and develop a marketing mix strategy for those segments
  • Analyze a real-world marketing situation as presented in a case study
  • Defend and support marketing recommendations in a formal written document

Marketing Bachelor's Degree Requirements

Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.

Courses in the Major

  • ACCT 301
  • STAT 200
  • MRKT 310
  • MRKT 354
  • MRKT 395
  • MRKT 410
  • MRKT 412
  • MRKT 454
  • MRKT 457
  • MRKT 475
  • MRKT 314 or any MRKT course
  • MRKT 495

General Education Requirements

Writing and Communication Classes | 12 Credits

No more than 3 credits in writing can be earned by exam.

Introductory Writing Class | 3 Credits

All Available Options
  • WRTG 101
  • WRTG 101S

This requirement must be completed within the first 18 credits. A placement test is not required for WRTG 101. The requirement cannot be met through course challenge exams.

Writing Class | 3 Credits

All Available Options
  • WRTG 293 or any 3-credit WRTG class EXCEPT for
    • WRTG 486A
    • WRTG 486B
  • ENGL 102
  • JOUR 201

Communication, Writing, or Speech Class | 3 Credits

Recommended for Marketing Bachelor's Degree

COMM 202

All Available Options
  • A 3-credit class in COMM, SPCH, or WRTG
  • ENGL 102
  • ENGL 281
  • JOUR 201

Advanced Writing Class (Upper Level) | 3 Credits

Recommended for Marketing Bachelor's Degree

WRTG 394

All Available Options
  • WRTG 391
  • WRTG 393
  • WRTG 394

Research Class | 1 Credit

LIBS 150

Arts and Humanities Classes | 6 Credits

Classes must be from different disciplines.

Historical Perspective Class | 3 Credits

Recommended for Marketing Bachelor's Degree

HIST 125

All Available Options

A 3-credit class in ARTH or HIST

Arts and Humanities Class | 3 Credits

Recommended for Marketing Bachelor's Degree

HUMN 100

All Available Options

A 3-credit class in ARTH, ARTT, ASTD, ENGL, GRCO, HIST, HUMN, MUSC, PHIL, THET, dance, literature, or foreign language

Behavioral and Social Science Classes | 6 Credits

Classes must be from different disciplines.

Behavioral and Social Sciences Class | 3 Credits

Recommended for Marketing Bachelor's Degree

ECON 201

related requirement for the major

All Available Options
  • A 3-credit class in ANTH, BEHS, ECON, GEOG, GERO, GVPT, PSYC, or SOCY
  • AASP 201
  • CCJS 100
  • CCJS 105
  • CCJS 350
  • CCJS 360
  • CCJS 461
  • WMST 200

Behavioral and Social Sciences Class | 3 Credits

Recommended for Marketing Bachelor's Degree

BEHS 103

All Available Options
  • A 3-credit class in ANTH, BEHS, ECON, GEOG, GERO, GVPT, PSYC, or SOCY
  • AASP 201
  • CCJS 100
  • CCJS 105
  • CCJS 350
  • CCJS 360
  • CCJS 461
  • WMST 200

Biological and Physical Sciences Classes | 7 Credits

Laboratory Science Class | 4 Credits

Recommended for Marketing Bachelor's Degree

BIOL 103

All Available Options
  • A 3-credit science lecture class with a related 1-credit lab
  • A 4-credit science class combining lecture and lab chosen from ASTR, BIOL, CHEM, GEOL, NSCI, PHYS, biotechnology, botany, entomology, general science, or zoology

Science Class | 3 Credits

Recommended for Marketing Bachelor's Degree

NSCI 100

All Available Options
  • NUTR 100
  • A 3-credit class in ASTR, BIOL, CHEM, GEOL, NSCI, PHYS, biotechnology, botany, entomology, general science, or zoology

Math Class | 3 Credits

Recommended for Marketing Bachelor's Degree

MATH 106

All Available Options
  • MATH 106
  • MATH 107
  • A 3-credit MATH class at or above the level of college algebra

Computing Classes | 6 Credits

Computing Class | 3 Credits

Recommended for Marketing Bachelor's Degree

IFSM 201

related requirement for the major

All Available Options
  • IFSM 201
  • CMST 301

Computing Class Appropriate to Your Major | 3 Credits

Recommended for Marketing Bachelor's Degree

IFSM 300

related requirement for the major

All Available Options
  • A 3-credit class in CMIS, CMIT, CMSC, CMST, CSIA, IFSM, or SDEV
  • ACCT 326

Overall Bachelor's Degree Requirements

In addition to the general education requirements and the major, minor, and elective requirements, the overall requirements listed below apply to all bachelor's degrees.

  • You must complete a minimum of 120 credits
  • You must maintain a minimum grade point average of 2.0 overall and a minimum grade of C for any class applied to the academic major or minor
  • Within the 120 credits required, the following coursework must be taken through UMUC:
    • 30 credits (normally the final 30)
    • Half of the required number of credits within both the major and the minor
    • 15 credits at the upper level (earned in classes numbered 300 to 499), preferably within the major or minor
  • At least 45 credits must be upper level and include
    • At least half of the credits required for the major
    • 3 credits in advanced writing
  • The remaining upper-level credits can be earned in any part of the curriculum
  • At least half the required number of credits for any academic major or minor must be earned through graded coursework. Credit earned by examination, portfolio assessment, or noncollegiate training does not count as graded coursework

Double majors: You can earn a dual major upon completion of all requirements for both majors, including the required minimum number of credits for each major and all related requirements for both majors. The same class cannot be used to fulfill requirements for more than one major. Certain restrictions (including use of credit and acceptable combinations of majors) apply for double majors. You cannot major in two programs with excessive overlap of required coursework. Contact an admissions counselor before selecting a double major.

Second bachelor's degree: To earn a second bachelor's degree, you must complete at least 30 credits through UMUC after completing the first degree. The combined credit in both degrees must add up to at least 150 credits. You must complete all requirements for the major. All prerequisites apply. If any of these requirements were satisfied in the previous degree, the remainder necessary to complete the minimum 30 credits of new classes should be satisfied with classes related to your major. Contact an admissions counselor before pursuing a second bachelor's degree.

Electives: Electives can be taken in any academic discipline. No more than 21 credits can consist of vocational or technical credit. Pass/fail credit, up to a maximum of 18 credits, can be applied toward electives only.

Student Clubs and Organizations

Marketing Club

Type: Academic club
Available To: Undergraduate and Graduate

This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.

Awards & Recognition

  • Best Buy | GetEducated.com | 2014